Global Marketing Automation Specialist

Positions: 1 (full time)

Experience: 5–10 years

Location: Pune, Sangamwadi (city office)

Work model: Hybrid

Motion is what drives us. We stand for innovative drive and automation solutions, and for a corporate culture based on respect, partnership, and trust. We work internationally, think long term, and focus on reliable execution and continuous improvement.

To strengthen our global marketing team, we are looking for a Global Marketing Automation Specialist to take full ownership of our marketing automation platform, HubSpot.

Your role

You will be responsible for the global operation and continuous improvement of our lead-generation processes. You will ensure that campaigns, newsletters, and lead management processes are executed professionally and reliably, working closely with regional and global marketing, sales, and IT colleagues.

This role combines hands-on execution with clear product ownership, emphasizing stable day-to-day operations and the step-by-step optimization of existing tools and processes.

Your responsibilities

HubSpot product ownership

• Act as the sole global product owner and expert for HubSpot.
• Own platform configuration, standards, permissions, and governance.
• Translate business requirements into workflows, properties, and lifecycle stages.
• Ensure stable platform operations and incremental improvements.

Campaign and marketing automation execution

• Execute and maintain email campaigns, newsletters, and automation workflows.
• Support global and regional campaigns from setup through rollout and monitoring.
• Ensure quality, consistency, and timely execution of all activities.

Lead management and reporting

• Own and continuously improve the global lead management process.
• Maintain high data quality for contacts and leads.
• Ensure reliable lead capture from campaigns and events and clean synchronization into HubSpot/CRM, managing tools such as SnapAddy as part of the global lead management setup.
• Create reports and dashboards to monitor campaign and lead performance.

Collaboration and compliance

• Act as an interface between marketing, sales operations, and IT.
• Train regional marketing colleagues.
• Document processes, standards, and best practices.
• Ensure compliance with data protection and consent regulations (e.g., GDPR).

Your profile

• Degree or vocational training in marketing, communications, digital media, or a comparable field.
• At least 5 years of experience in marketing automation, email marketing, or campaign execution.
• Strong hands-on experience with marketing automation platforms, ideally HubSpot Marketing Hub.
• Structured, reliable, and detail-oriented working style.
• Strong sense of ownership and responsibility.
• Very good English skills; German or other languages are a plus.

What we offer

• A clearly defined role with full responsibility for HubSpot.
• International collaboration in a global organization.
• A stable system environment with room for continuous improvement.
• Personal development through hands-on ownership and targeted training.
• A culture characterized by trust, partnership, and work-life balance.
• Competitive market salary and benefits.
• Learning opportunities to support your career growth.

Get your career moving on the right track. We look forward to receiving your application.