Product Manager – Retail Marketing

Location: Raleigh, NC (3 days in office)

Experience: 10+ years overall, including 5+ years in product management

About Us

We help companies excel in e-commerce through bespoke optimizations and advanced analytics. Our experience spans retail and supply chain product strategy, technology, and operations, helping organizations build better customer experiences and achieve measurable business outcomes.

About the Role

We are seeking an experienced Product Manager – Retail Marketing to lead product strategy, marketing, customer engagement, and go-to-market initiatives for a retail-focused mobile application. This senior role sits at the intersection of product management, retail, marketing, digital commerce, and technology. You will translate customer and market needs into product strategies that drive adoption, engagement, customer value, and revenue growth. The role requires a strong understanding of the retail ecosystem, cross-functional leadership, and close collaboration with business, marketing, merchandising, operations, and engineering teams.

Key Responsibilities

• Product strategy and roadmap: Define and evolve the product vision, positioning, value propositions, and long-term roadmap in line with retail market needs, customer expectations, and business objectives.
• Market and customer insights: Lead competitive analysis, customer research, market assessment, and retail trend monitoring to identify opportunities and inform product strategy and priorities.
• Go-to-market strategy: Develop and execute launch strategies, product messaging, positioning, and retail-specific activation plans for products, capabilities, and features.
• Cross-functional leadership: Partner with marketing, sales, merchandising, retail operations, engineering, and other stakeholders to set priorities, build alignment, and support successful product execution.
• Retail marketing and campaigns: Develop and manage omnichannel marketing initiatives across mobile, digital, and retail channels to increase product adoption, engagement, and revenue.
• Product enablement: Develop sales playbooks, training materials, product messaging, and customer-facing collateral for retail stakeholders, buyers, and business users.
• Product and performance analytics: Define and monitor key metrics, including conversion, engagement, adoption, retention, customer behavior, and category and product performance. Use insights to optimize the product and marketing strategy.
• Customer engagement: Develop programs and strategies to strengthen retailer and customer relationships and improve the product experience across mobile, digital, and physical retail channels.
• Product lifecycle management: Own the product lifecycle from concept and launch through ongoing enhancement, optimization, and eventual sunset, ensuring continued customer and business value.
• Revenue and growth: Identify opportunities to increase adoption, expand market share, improve profitability, and develop new revenue streams through product and marketing initiatives.
• Stakeholder management: Present product strategy, performance, insights, and recommendations to senior business stakeholders and support informed decision-making across the organization.

Required Qualifications

• 10+ years of overall professional experience, including at least 5 years of hands-on product management experience.
• Experience managing digital products, mobile applications, retail technology, e-commerce platforms, or consumer-facing products.
• Strong understanding of the retail industry, including customer journeys, retail operations, merchandising, digital commerce, and omnichannel experiences.
• Experience owning product strategy, roadmaps, positioning, prioritization, and go-to-market initiatives.
• Experience partnering with engineering, marketing, sales, merchandising, and operations teams in a cross-functional environment.
• Strong understanding of retail marketing and customer engagement strategies.
• Experience using product and customer analytics to measure performance, identify opportunities, and inform product decisions.
• Ability to translate customer needs, market insights, and business objectives into product requirements and actionable roadmaps.
• Strong communication, presentation, stakeholder management, and leadership skills.
• Ability to work effectively in a fast-paced, collaborative environment and influence teams without direct authority.

Preferred Qualifications

• Experience managing or marketing a retail mobile app or consumer-facing digital product.
• Experience with omnichannel retail, loyalty, personalization, promotions, or customer engagement platforms.
• Experience with digital marketing, product analytics, experimentation or A/B testing, or customer data platforms.
• Experience working with large retailers, retail technology platforms, or e-commerce organizations.
• An MBA or advanced degree in business, marketing, product management, technology, or a related field is a plus.