Sales Engineer – Industrial Automation

Sales Engineer – Industrial Automation

Positions: 2
Employment type: Full-time
Locations: Ahmedabad and Coimbatore, India
Experience: 8–12 years
Travel requirement: Up to 80%

Accelerate industrial innovation, grow strategic OEM partnerships, and drive business impact.

We help machine builders and manufacturers improve performance, productivity, and efficiency through drive technology, motion control, and automation solutions.

We are seeking a motivated Sales Engineer to grow strategic OEM accounts, develop long-term customer relationships, and create business opportunities through consultative solution selling. The role focuses on automation technologies and customer engagement.

Why Join?

Make a Visible Business Impact

Your success will influence customer growth, market expansion, and revenue generation within high-value OEM accounts.

Sell Automation Technologies

Work with motion control, servo systems, drives, PLCs, HMIs, and machine automation technologies.

Develop Your Career

Gain experience in strategic account management, business development, technical solution selling, and cross-functional collaboration.

Work in a Global Environment

Collaborate with technical experts, application engineers, and international teams while serving manufacturers and machine builders.

Your Mission

Develop and grow strategic OEM accounts while identifying opportunities to expand the business. Help customers improve machine performance, efficiency, reliability, and competitiveness through automation solutions.

What You'll Accomplish

Drive Account Growth and Revenue

• Manage and grow relationships with assigned OEM customers across your territory.
• Develop account plans to increase revenue, profitability, and market penetration.
• Grow share of wallet within existing accounts while protecting current business.

Build Customer Relationships

• Build partnerships with decision-makers, engineering teams, procurement stakeholders, and other key influencers.
• Understand customer challenges, business priorities, and future investment plans.
• Position the company as a preferred automation partner.

Identify and Win Opportunities

• Identify opportunities for modernization, automation upgrades, retrofit projects, and competitor replacement.
• Generate and qualify opportunities aligned with customer growth strategies.
• Support customer adoption of automation technologies.

Deliver Value-Based Solutions

• Work with Technical Sales and Application Engineering teams to develop solutions.
• Translate customer requirements into business-focused automation recommendations.
• Demonstrate value through productivity improvements, performance, energy efficiency, and operational reliability.

Manage the Sales Cycle

• Manage opportunities from identification through order closure.
• Conduct commercial discussions, pricing negotiations, and contract finalization.
• Maintain CRM records, sales forecasts, and customer engagement plans.

Monitor Industry Trends

• Monitor customer developments, market trends, and competitive activity.
• Identify opportunities in target industries and applications.
• Develop strategies to strengthen the company's competitive position.

Technologies You'll Work With

• Variable frequency drives (VFDs)
• Servo drives and servo motors
• Motion control systems
• PLC and HMI solutions
• Machine automation technologies
• Smart manufacturing applications
• Industrial drive systems
• OEM automation solutions

What We're Looking For

Education

• Bachelor's degree in electrical, electronics, EnTC, instrumentation, mechatronics, mechanical, or a related engineering, technical, or automation discipline.

Experience

• 8–12 years in industrial automation sales, technical sales, application engineering, OEM sales, key account management, or motion control solutions.

Preferred Industry Experience

Experience in one or more of the following industries is preferred:

• Packaging machinery
• Material handling and intralogistics
• Machine tools
• Textile machinery
• Food and beverage machinery
• Automotive manufacturing
• General manufacturing OEMs
• Machine automation

Skills That Will Set You Apart

Technical and Commercial Expertise

• Industrial automation solutions
• Drives, motion control, and servo systems
• PLC/HMI applications
• Consultative and solution selling
• Key account management
• Opportunity qualification and pipeline management
• Commercial negotiation
• Revenue and profitability management

Business and Relationship Skills

• Stakeholder engagement
• Presentation and communication
• CRM and forecasting discipline
• Customer-focused approach
• Self-motivation and results orientation
• Ownership and accountability

Systems Knowledge

• CRM platforms and SAP
• Sales funnel management
• Forecasting and opportunity tracking

How Success Will Be Measured

• Annual order intake achievement
• Revenue growth
• Strategic account expansion
• Competitor conversion wins
• Customer retention
• Gross margin achievement
• Forecast accuracy
• CRM compliance and pipeline visibility

What We Offer

• Ownership of strategic customer accounts within your region
• Exposure to automation technologies and OEMs
• International collaboration within a global automation organization
• Learning, technical training, and leadership development opportunities
• A culture of trust, collaboration, innovation, and customer focus
• Competitive compensation and benefits
• Career growth opportunities

Ready to Shape the Future of Automation?

If you're a sales professional with a passion for automation technology and customer success, this role offers the opportunity to contribute to manufacturers' work and develop your career.

Join us in helping manufacturers build smarter, faster, and more efficient machines.