Part-Time Appointment Setter Performance Trainer – High-Ticket Sales

Part-Time Appointment Setter Performance Trainer – High-Ticket Sales

Work arrangement: Remote
Hours: Approximately 20 hours per week initially, with the potential to transition to full-time
Compensation: $35–$40 per hour, plus bonuses and performance-based commission

We are seeking an experienced Appointment Setter Trainer to improve the performance of an appointment-setting team within an established high-ticket e-commerce education company.

This role focuses on training, call coaching, roleplays, performance development, and helping setters convert leads into qualified live sales conversations. The Appointment Setting Manager will continue to oversee department operations, scheduling, hiring, payroll, and overall department targets.

Key Responsibilities

Setter Training

Deliver practical, structured training to improve:

• Lead qualification
• Call control and discovery
• Tonality and confidence
• Objection handling
• Booking performance
• Urgency creation
• Live HOT transfers
• Follow-up conversations
• Script and process adherence

Call Reviews and Coaching

• Review recorded setter calls and identify missed booking or HOT transfer opportunities.
• Diagnose weak discovery, poor qualification, objection-handling mistakes, weak tonality, call-control issues, call drop-off, and process failures.
• Turn findings into actionable coaching, drills, roleplays, and development plans.
• Improve setter behavior and measurable performance outcomes.

Roleplays and Skill Development

• Conduct individual and group roleplays based on real setter scenarios.
• Coach setters through challenging prospect conversations, including hesitant leads, partner objections, timing objections, transfers to closers, and calls that go off track.
• Build deliberate-practice routines that strengthen setter capabilities.

HOT Transfer Performance

• Help setters identify when leads are ready for a live transfer.
• Improve transfer positioning, urgency, transitions to closers, and resistance handling.
• Increase the volume and quality of qualified HOT transfers.

Performance Improvement

• Partner with the Appointment Setting Manager to identify major skill-related constraints within the team.
• Improve qualified live conversations, booking rates, HOT transfer rates, call quality, qualification quality, objection handling, new-setter ramp time, and the performance of struggling setters.
• Use data and call insights to identify skills that limit performance and implement solutions.

Qualifications

• At least 3 years of appointment-setting or SDR experience.
• At least 1–2 years of experience training or coaching setters.
• Prior experience as a high-performing appointment setter.
• Experience coaching a team of at least five setters.
• Ability to demonstrate measurable improvements in team performance.
• Strong skills in call reviews, roleplays, objection handling, coaching, qualification, tonality, and call control.
• Experience with high-ticket sales is preferred.
• Experience with inbound paid leads is preferred.
• HOT/live transfer experience is a strong advantage.
• Experience in high-ticket coaching, consulting, education, information products, or inbound sales is highly preferred.

Desired Attributes

• High standards and strong sales instincts.
• Direct, proactive communication skills.
• A data-driven approach and the ability to identify call issues quickly.
• Ability to coach both underperforming and high-performing setters.
• Comfort collaborating with management while respecting existing department responsibilities.

Success Metrics

Within the first few months, success will include:

• Improved setter call quality, qualification, and objection handling.
• More qualified bookings and HOT transfers.
• Fewer missed opportunities.
• Greater consistency across the setter team.
• Faster development of struggling setters.
• Faster ramp-up for new setters.
• Higher numbers of qualified live conversations per setter.

The primary objective is measurable improvement in setter performance through effective coaching and training.