Brand Manager

Role Overview

Location: Bangalore
Experience: 4–6 years
Reports to: Head of Marketing

Responsibilities

• Plan and execute 360-degree brand marketing campaigns, product launches, seasonal campaigns, collaborations, and brand-awareness initiatives.
• Develop brand storytelling and coordinate with creative, design, and product teams.
• Manage content across social media, websites, e-commerce platforms, and offline channels.
• Coordinate with creative, PR, and media agencies to ensure timely campaign execution.
• Plan influencer collaborations and brand partnerships.
• Drive retail marketing activities, including in-store promotions, mall activations, festive offers, and trade marketing initiatives.
• Build relationships with mall teams, retail partners, and internal stakeholders.
• Plan and execute CRM campaigns through WhatsApp, SMS, email newsletters, and loyalty programs.
• Monitor customer insights, brand sentiment, campaign performance, and ROI.
• Collaborate with performance marketing and retail teams to improve customer engagement, footfall, conversions, and sales.
• Manage team members and multiple marketing projects simultaneously.

Candidate Requirements

• 4–6 years of experience in brand management, lifestyle, fashion, retail, D2C, or consumer brands.
• Proven experience planning and executing 360-degree marketing campaigns.
• Exposure to retail marketing, trade marketing, and offline activations.
• Understanding of CRM campaigns, customer retention, and digital content.
• Experience managing creative agencies, influencers, and cross-functional teams.
• Strong communication, storytelling, presentation, and analytical skills.
• Commercial acumen and understanding of campaign ROI and sales performance.
• Team management experience preferred.
• Passion for design, lifestyle, and consumer trends.