Brand Manager

Brand Manager

Company: Prime Net Global Pvt. Ltd. Department: Marketing Reports to: Head of Marketing / Director Team management: Marketing and Creative Team Location: As per company requirement

Role Overview

The Brand Manager will lead the company’s brand strategy and marketing initiatives, strengthening brand recognition, expanding market visibility, and supporting customer acquisition and revenue growth. This strategic role aligns branding and marketing activities with the company’s business objectives.

Key Responsibilities

Brand Strategy and Management

• Develop and implement the overall brand strategy, establishing strong brand positioning and market identity.
• Maintain consistency across brand communications, messaging, and visual identity.
• Identify opportunities to improve brand awareness and reputation.
• Monitor competitors and market trends.

Marketing and Promotional Activities

• Plan and execute marketing and promotional campaigns, including innovative brand-promotion initiatives.
• Coordinate advertising across online and offline platforms.
• Plan promotional events, exhibitions, and corporate activities.
• Ensure effective use of the marketing budget.

Digital Marketing and Social Media

• Manage the company’s social media presence and content strategy across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Coordinate with digital marketing agencies and creative teams.
• Monitor online engagement, reach, leads, and campaign performance.
• Improve the company’s digital brand visibility.

Corporate Communication

• Develop presentations, brochures, company profiles, and promotional materials.
• Ensure consistent corporate communications across channels.
• Coordinate press releases, announcements, and public relations activities.
• Maintain professional brand communications with customers and business partners.

Business Development and Market Research

• Conduct market research and competitor analysis.
• Identify new market opportunities and customer segments.
• Work closely with sales and business development teams.
• Develop marketing strategies to support revenue growth.
• Analyse customer feedback and market requirements.

Team and Agency Coordination

• Coordinate with internal marketing, sales, and management teams.
• Manage external advertising agencies, designers, and vendors.
• Supervise creative development and campaign execution.
• Ensure timely delivery of marketing projects.

Key Performance Indicators

• Brand awareness and market visibility
• Social media growth and engagement
• Marketing campaign effectiveness
• Lead generation and marketing contribution to sales
• Customer engagement and brand perception
• Marketing budget utilisation and return on investment
• Successful execution of promotional activities
• Consistency of corporate brand identity

Qualifications and Skills

• Bachelor’s degree in Marketing, Business Administration, or Mass Communication; an MBA in Marketing is an advantage.
• 4–7 years of relevant experience in brand management or marketing.
• Strong knowledge of digital marketing and social media.
• Excellent communication and presentation skills.
• Creative thinking, strategic planning, leadership, coordination, and analytical skills.
• Proficiency in MS Office and marketing analytics tools.

Key Deliverables

• Develop a strong and recognisable company brand.
• Create and implement an annual branding and marketing plan.
• Improve brand awareness and customer engagement.
• Strengthen the company’s digital and offline presence.
• Support sales growth through effective marketing initiatives.
• Build a consistent and professional corporate identity.