Digital Growth & Content Specialist

APHR

Nigeria, Lagos

Hybrid · Full-time

At APHR, we operate as the embedded HR Operations division for our clients, owning their HR infrastructure end-to-end, automating their systems, and managing their day-to-day talent operations. For organizations that already have established HR teams, we deploy as strategic partners to execute high-impact, scoped projects and provide specialized, routine support. Whether we are running a fractional HR desk or delivering a targeted performance overhaul, we move fast, execute with operational precision, and build HR systems that scale.

Role Overview

We are looking for a highly strategic, execution-driven Digital Growth & Content Specialist. You will own our digital footprint across social media and email marketing. You understand that content is not just about aesthetics; it is an acquisition engine. Your primary objective is to translate our deep HR expertise into compelling B2B content that builds our audience, nurtures our existing network, and drives tangible business growth.

Core Responsibilities

  • Social Media Strategy: Design and execute the overarching digital growth strategy across LinkedIn, Twitter, and relevant channels to attract startup founders, executives, and business leads.

  • Email Marketing: Build and manage the email marketing architecture, from lead-capture sequences and weekly newsletters to targeted promotional campaigns.

  • Content Creation: Transform complex operational topics like payroll compliance, performance management systems, and organizational design into highly digestible, engaging visual and written assets.

  • Content Operations: Utilize Google Workspace to maintain a strict, transparent content calendar, ensuring all assets are reviewed, hyperlinked, and deployed without friction or delays.

  • Performance Analysis: Track, analyze, and report on audience growth, email engagement, and conversion metrics weekly, adjusting strategy based on data-driven insights.

Key Performance Indicators (KPIs)

Your success will be measured by the following key performance indicators:

  • Audience Growth: Month-over-month follower growth and engagement rate increases on core platforms, specifically prioritizing LinkedIn.

  • Email Engagement: Sustained open rates above 35% and measurable week-over-week click-through rate (CTR) growth on all email dispatches.

  • Lead Generation: Number of Marketing Qualified Leads (MQLs) or direct inbound inquiries generated monthly via social content and email funnels.

  • Operational Excellence: Zero missed deployment deadlines for newsletters, zero broken links in automated sequences, and maintaining a two-week buffer of approved content in the pipeline.

Compensation

  • Monthly Net Salary: ₦125,000