Digital Growth Specialist

Job Details

Job type: Permanent
Level: L2
Department: Products & Commercial
Location: Islamabad
Reports to: Head of Product

Key Responsibilities

• Develop growth plans and revenue projections for BKK's agri-tech mobile app and e-commerce platform.
• Set growth targets, monitor performance, and identify opportunities to improve revenue and user growth.
• Prepare business cases for new initiatives, including estimated costs, expected returns, and payback periods.
• Drive mobile app growth and explore revenue opportunities through subscriptions, services, advertising, and partnerships.
• Support e-commerce growth by monitoring sales, pricing, margins, promotions, and supplier terms.
• Plan and coordinate local and global marketing campaigns, manage budgets, and evaluate campaign performance and returns.
• Use sales, revenue, user, and campaign data to identify trends and recommend practical business decisions.

Entry Requirements

• Bachelor's degree in Business, Commerce, Economics, Marketing, or a related field; an MBA is preferred.
• 3–5 years of experience in commercial, sales, business development, or growth roles.
• Proven experience contributing to the growth of an e-commerce business or digital product.
• Strong skills in revenue forecasting, financial modelling, pricing, and negotiation.
• Strong numerical and analytical skills, with the ability to monitor key business metrics and translate them into decisions.
• Experience in agri-tech, agriculture, FMCG, or rural markets in Pakistan is an advantage.
• Experience in e-commerce or mobile app growth is preferred.