Digital Marketing & Customer Acquisition Manager — Cape Town Based

Digital Marketing & Customer Acquisition Manager

BeingIT® is seeking a Digital Marketing & Customer Acquisition Manager to drive customer growth across the full digital acquisition funnel.

This role goes beyond campaigns and content. You will be responsible for converting marketing investment into qualified leads, sales opportunities, and measurable customer growth.

Responsibilities

• Develop and manage the digital customer acquisition strategy.
• Plan and optimise paid campaigns across relevant digital channels.
• Identify target audiences and growth opportunities.
• Work with external marketing and creative partners to deliver campaigns.
• Analyse campaign, lead, and sales data to improve return on investment (ROI).
• Own lead-generation processes and support effective qualification and follow-up.
• Work closely with sales to move prospects through the pipeline.
• Identify opportunities for automation, nurturing, and conversion optimisation.
• Track acquisition costs, conversion rates, pipeline value, and revenue contribution.
• Continuously test, measure, and improve the customer journey.

Requirements

• 3–5 years of experience in digital marketing, customer acquisition, growth marketing, or digital sales.
• Strong commercial and analytical thinking.
• Proven experience with paid digital campaigns and lead generation.
• Experience managing agencies or external suppliers.
• Experience with CRM systems and sales pipelines.
• Excellent communication and relationship-building skills.
• Strong understanding of conversion funnels and customer journeys.

Our Focus

More quality leads. More customers. Better ROI.