Digital Marketing & Lead Conversion Manager

Digital Marketing & Lead Conversion Manager

BeingIT® is seeking a commercially driven Digital Marketing & Lead Conversion Manager to spearhead the digital launch and growth of Crisper. This hands-on role focuses on generating quality leads and converting them into paying customers.

What You’ll Do

• Launch and manage ongoing digital marketing and paid advertising campaigns across relevant platforms.
• Collaborate with external marketing and design partners to brief, coordinate, and review campaigns, content, and creative.
• Contribute to digital marketing strategies, target audiences, messaging, and calls to action.
• Monitor campaign performance, lead quality, and ROI, identifying opportunities for improvement.
• Take ownership of leads generated through digital campaigns.
• Respond promptly to inquiries by phone, email, WhatsApp, and other relevant channels.
• Qualify leads, understand customer needs, and identify genuine sales opportunities.
• Manage the sales pipeline from new lead to qualified opportunity, proposal or quotation, follow-up, negotiation, and sale.
• Build relationships with prospects, address questions and objections, and drive opportunities to conversion.
• Track leads, follow-ups, conversions, and sales accurately.
• Provide management with regular reports and analytics on campaign performance, lead generation, and sales conversion.
• Continuously test and improve campaigns, messaging, and offers to enhance lead generation and conversion rates.

What We’re Looking For

• Commercially driven, with a focus on generating business.
• Confident and persuasive when communicating with potential customers.
• Skilled in digital marketing, lead generation, and/or sales.
• Highly organized, with excellent follow-up skills.
• Comfortable managing multiple leads and opportunities simultaneously.
• Able to interpret campaign and sales performance data.
• Proactive, customer-focused, and accountable for results.
• Collaborative and comfortable working with external marketing agencies or service providers.
• Tech-savvy and confident using CRM or lead-management systems.

Advantageous Experience

• Meta/Facebook, Instagram, LinkedIn, YouTube, or other digital advertising platforms.
• Paid digital advertising.
• CRM and sales pipeline management.
• WhatsApp Business.
• Digital analytics and campaign reporting.
• Working with external marketing or design agencies.
• The software industry.

How Success Will Be Measured

Success will be evaluated across the customer acquisition funnel, including leads generated, lead quality, response and follow-up times, conversion rates, and sales revenue.

If you’re passionate about combining digital marketing, customer engagement, and sales—and want to see a direct, measurable impact from your work—we encourage you to apply. Help us take Crisper to market!