Digital Marketing Specialist

one75mbhrm pvt ltd

India, Delhi, New Delhi

On-site · Full-time

Digital Marketing Specialist (Performance Marketing)

About the Company

ONE75MB HRM Pvt. Ltd. is a recruitment and staffing company providing permanent recruitment, contract staffing, talent acquisition, and HR consulting services to businesses.

Role Overview

We are looking for a results-oriented Digital Marketing Specialist to manage the company's digital marketing activities, generate quality B2B leads, and strengthen its online presence.

The primary focus is B2B lead generation and performance marketing, alongside brand building and organic growth. The successful candidate will work on ONE75MB HRM's own brand and services, not on external client campaigns.

Roles and Responsibilities

  1. Performance Marketing and Paid Ads
    • Plan, execute, and manage Google Ads campaigns.
    • Run Facebook and Instagram (Meta) advertising campaigns.
    • Create targeted campaigns to generate corporate business enquiries.
    • Manage advertising budgets and optimise campaigns to improve cost per lead and ROI.
  2. B2B Lead Generation
    • Generate quality leads from HR heads, business owners, CEOs, founders, and corporate decision-makers.
    • Develop digital strategies to acquire new clients for recruitment and staffing services.
    • Build and optimise lead-generation funnels and landing pages.
    • Track lead quality and coordinate with the business development team.
  3. LinkedIn Marketing
    • Manage the company's LinkedIn presence.
    • Promote recruitment, staffing, and HR consulting services.
    • Generate corporate leads through LinkedIn marketing and outreach.
    • Develop professional content to attract potential business clients.
  4. SEO and Website Optimisation
    • Conduct keyword research and competitor analysis.
    • Manage on-page and off-page SEO activities.
    • Improve website rankings, organic traffic, and search visibility.
    • Monitor website performance using Google Analytics and Google Search Console.
  5. Social Media and Brand Management
    • Manage Facebook, Instagram, and LinkedIn pages.
    • Plan and publish engaging posts, creative assets, and promotional content.
    • Improve brand awareness and online engagement.
    • Maintain consistent brand communication across digital platforms.
  6. Analytics and Reporting
    • Monitor campaign performance, leads, conversions, CPC, CPL, and ROI.
    • Prepare weekly and monthly performance reports.
    • Identify opportunities to improve campaign performance.
    • Track marketing activities against business targets.

Required Skills

  • Google Ads and PPC campaign management
  • Meta Ads (Facebook and Instagram)
  • Performance marketing
  • B2B lead generation
  • LinkedIn marketing and lead generation
  • SEO and SMO
  • Google Analytics (GA4)
  • Google Search Console
  • Keyword research
  • Campaign optimisation
  • Landing page optimisation
  • Social media marketing
  • Competitor analysis
  • Lead tracking and reporting
  • Canva or basic creative tools

Educational Qualifications

  • Bachelor's degree in Marketing, Business Administration, Mass Communication, Commerce, or a relevant discipline.
  • An MBA in Marketing or a postgraduate qualification is an added advantage.
  • Certification in Digital Marketing, Google Ads, Google Analytics, or Meta Ads is preferred.
  • Candidates with relevant practical experience and a strong campaign portfolio will be preferred.

Experience Requirements

  • 3–5 years of hands-on digital marketing experience.
  • Experience independently managing Google Ads and Meta Ads campaigns.
  • Proven experience in paid lead generation and campaign optimisation.
  • B2B lead generation or experience with service-based businesses is preferred.
  • Agency experience or experience handling multiple digital campaigns is an advantage.

Key Performance Expectations

  • Generate quality B2B leads for recruitment and staffing services.
  • Improve cost per lead and campaign conversion rates.
  • Build ONE75MB HRM's online brand visibility.
  • Improve organic search performance over time.
  • Support the business development team in acquiring new corporate clients.

Interested candidates can share their updated resume, along with their current salary, expected salary, and notice period.