Programmatic Executive

Key Responsibilities:

• Develop and execute programmatic strategies across web and app campaigns.
• Manage the full campaign lifecycle, including trafficking, activation, bid strategy, and optimization.
• Analyze campaign performance and derive insights across audience segments, cohorts, and targeting groups.
• Collaborate with account teams to create client-friendly reports and performance insights.
• Support campaign planning, Quarterly Business Reviews (QBRs), and client presentations.
• Identify trends and opportunities for campaign expansion and innovation.
• Liaise with programmatic partners to maintain strong relationships and troubleshoot issues.
• Engage with clients to discuss performance and recommend improvements.
• Support new business pitches with strategy and presentation inputs.
• Stay updated with industry trends and share insights internally.

Required Skills & Competencies:

• 2–3 years of experience in programmatic digital media, preferably agency-side.
• Experience with Mobile-First DSPs such as Moloco, Jampp, RTBhouse, Remerge (DV360, The Trade Desk is a plus).
• Experience managing campaigns focused on app installs and conversions.
• Knowledge of Mobile Measurement Platforms such as Adjust and Appsflyer.
• Understanding of ad tracking and mobile measurement tools.
• Strong analytical skills with proficiency in Excel and data handling.
• Ability to work independently and collaborate with global teams.
• Strong problem-solving, organizational, and presentation skills.
• Excellent communication and stakeholder management abilities.