Social Media Manager

Gradely Co

Nigeria, Lagos, Lagos

Hybrid · Full-time

Social Media Manager — Gradely

Department: Marketing
Reports to: Head of Marketing
Direct reports: None; works alongside the Community Manager
Employment: Full-time, hybrid in Lagos
Compensation: Up to ₦500,000 per month
Channels: Instagram (Nigeria and UK), TikTok, X, Facebook, LinkedIn

Role overview

Own Gradely’s public social channels end to end: strategy, content planning and production, publishing, paid boosting, and reporting. The role serves parents and students in Nigeria and the UK, and is accountable for consistent weekly output, organic audience growth, and social-sourced leads tracked as qualified enquiries in Zoho CRM.

Responsibilities

  • Agree monthly content plans, campaign themes, and boost budgets with the Head of Marketing; review performance weekly.
  • Publish a rolling two-week calendar every Friday, covering all channels and the UK audience separately.
  • Deliver a high-volume publishing cadence: 12+ short-form videos per week on TikTok/Reels, 10+ Instagram posts and daily Stories, and 5+ posts on X, Facebook, and LinkedIn.
  • Script, shoot, and edit short-form videos and design assets in-house; brief creators and UGC partners.
  • Respond to comments and DMs within four business hours, and log sales enquiries in Zoho the same day with source attribution.
  • Route engaged followers to WhatsApp and community groups, and incorporate community insights into content.
  • Source student wins, parent testimonials, tutor clips, product updates, and learning-plan results for proof-led content, obtaining consent where required.
  • Respond to relevant education, exam-season, and cultural trends within 24 hours.
  • Share a weekly channel dashboard in Slack covering reach, engagement, follower growth, and leads; conduct monthly reviews with the Head of Marketing.
  • Keep accounts, assets, and logins on company-owned emails and document processes for handover.

Tools

Buffer, Meta Business Suite, Miro, Canva, CapCut, mobile video equipment, native platform analytics, Mixpanel, UTM links, Zoho CRM, Slack, Google Workspace, Google Drive, and WhatsApp Business.

Success measures

  • Day 30: Complete account audits and baselines; secure company-email admin access; launch the first two-week calendar and meet the cadence for two consecutive weeks.
  • Day 60: Maintain the full weekly cadence; achieve 3+ posts above 50,000 views; establish UTM-tracked lead flow into Zoho and weekly reporting.
  • Day 90: Achieve 15%+ organic follower growth across channels versus baseline, engagement above 4% on Instagram and TikTok, and an agreed steady volume of qualified social-sourced leads.
  • Beyond 90 days: Build social into a measurable lead channel for Nigeria and the UK, secure 2+ creator collaborations monthly, and document a repeatable playbook.

Requirements

  • At least 2 years managing social channels for a brand or agency, with accounts and performance results to demonstrate.
  • Strong short-form video scripting, shooting, and editing skills for TikTok and Reels.
  • Comfortable with analytics, UTM tracking, and reporting outcomes.
  • Clear written English for Nigerian and UK audiences; education or edtech experience is an advantage.
  • Based in Lagos and able to work hybrid.