Social Media Executive

Social Media Executive

Company: ONE75MB HRM Pvt. Ltd. Location: New Delhi Work Mode: Work from Office

About ONE75MB HRM Pvt. Ltd.

ONE75MB HRM Pvt. Ltd. is a recruitment and HR solutions company based in New Delhi, specializing in talent acquisition services across IT and non-IT sectors.

Job Overview

We are seeking a creative and proactive Social Media Executive to independently manage and strengthen our company's digital presence. The role involves overseeing social media strategy across platforms such as Instagram, LinkedIn, Facebook, X (formerly Twitter), and YouTube. The ideal candidate will be skilled in content planning, creation, publishing, audience engagement, employer branding, and measuring social media growth.

Key Responsibilities

• Manage the company's social media accounts across Instagram, LinkedIn, Facebook, X (formerly Twitter), YouTube, and other relevant platforms.
• Plan and maintain a weekly or monthly social media content calendar.
• Create engaging content, including posts, carousels, reels, short videos, stories, and other social media creatives.
• Develop content about recruitment, job opportunities, career tips, HR trends, company updates, and industry insights.
• Design graphics and social media creatives using tools such as Canva.
• Edit short-form videos and reels using CapCut or similar software.
• Write compelling captions, relevant hashtags, and platform-specific content to support engagement.
• Monitor and respond to comments, messages, and audience interactions to foster community.
• Research social media trends and develop content ideas to increase reach and engagement.
• Collaborate with the recruitment team to promote job openings and company initiatives.
• Build and strengthen the company's employer brand and online presence.
• Track social media performance metrics, including reach, engagement, and follower growth.
• Prepare regular performance reports and recommend data-informed improvements.
• Monitor competitor activity and identify opportunities for growth.

Requirements

• At least 2 years of hands-on experience in social media management or digital marketing.
• Strong knowledge of and practical experience with Instagram, LinkedIn, Facebook, X (formerly Twitter), and YouTube.
• Strong content creation and copywriting skills, with attention to detail.
• Experience producing engaging reels, videos, carousels, and other social media creatives.
• Proficiency in Canva is essential; experience with CapCut or similar video-editing tools is preferred.
• Understanding of current social media trends, hashtag strategies, audience engagement, and analytics.
• Strong communication, interpersonal, and creative problem-solving skills.
• Ability to independently manage the social media lifecycle, from ideation and content production to publishing and performance tracking.
• Experience in recruitment, HR, staffing, or B2B services is an advantage.
• A portfolio or examples of managed social media pages or content are preferred.