Performance Marketing Executive

Dermalist Skincare

India, Maharashtra, Mumbai - Chandivali, Saki vihar, Powai

On-site · Full-time

INR 360,000 – 500,000 / month

Location: Mumbai (On-site) Company: Dermalist – Premium Skincare, Haircare & Bodycare

About Us

Dermalist is a fast-growing premium skincare, haircare, and bodycare brand committed to delivering innovative, science-backed products. We are looking for a Performance Marketing Executive who is passionate about digital marketing, data-driven strategies, and scaling D2C brands.

Key Responsibilities

  • Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms.
  • Manage campaign budgets and ensure maximum ROI, ROAS, and customer acquisition.
  • Monitor daily campaign performance and optimize based on key metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
  • Develop audience targeting, retargeting, and lookalike audience strategies.
  • Collaborate with the Creative, Content, and Design teams to create high-performing ad creatives and landing pages.
  • Conduct A/B testing for creatives, copy, audiences, and campaign strategies.
  • Track website performance using Google Analytics (GA4), Google Tag Manager (GTM), and Meta Pixel.
  • Prepare weekly and monthly performance reports with actionable insights.
  • Stay updated with the latest digital marketing trends, platform updates, and competitor strategies.
  • Collaborate with the E-commerce team to improve website conversion rates and customer journey.
  • Assist in planning promotional campaigns, product launches, and seasonal sales.

Requirements

  • Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
  • 2–5 years of hands-on experience in Performance Marketing, preferably in the Skincare, Beauty, Cosmetics, FMCG, or D2C industry.
  • Strong knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
  • Experience in campaign optimization, conversion tracking, and budget management.
  • Understanding of customer acquisition, retention, remarketing, and funnel optimization.
  • Analytical mindset with excellent problem-solving skills.
  • Strong communication and teamwork abilities.
  • Ability to work in a fast-paced, target-driven environment.

Preferred Skills

  • Experience with Shopify or other E-commerce platforms.
  • Knowledge of SEO, email marketing, and CRM tools.
  • Familiarity with tools such as Hotjar, Microsoft Clarity, or similar analytics platforms.
  • Experience working with beauty or skincare brands is an added advantage.

Key Performance Indicators (KPIs)

  • Return on Ad Spend (ROAS)
  • Customer Acquisition Cost (CAC)
  • Cost Per Acquisition (CPA)
  • Conversion Rate
  • Click-Through Rate (CTR)
  • Revenue generated from paid campaigns
  • Lead/Sales Volume
  • Website Traffic Growth
  • Campaign ROI

Why Join Dermalist?

  • Opportunity to work with a fast-growing premium skincare brand.
  • Hands-on exposure to high-budget digital campaigns.
  • Collaborative and creative work environment.
  • Career growth and learning opportunities.
  • Competitive salary and performance-based incentives.