Performance Marketing Specialist

Position Overview

Internet Moguls is seeking a PPC Executive with hands-on experience managing paid campaigns, particularly on Google Ads and Meta platforms. This role focuses on data-driven strategies, performance optimization, and helping hotel partners grow revenue.

The PPC Executive will identify campaign opportunities, develop tailored strategies, and support hotel partners in achieving their growth targets.

Key Responsibilities

• Strategize, set up, and manage PPC campaigns across Google Ads and Meta Ads.
• Work with hoteliers to understand their business objectives and align paid strategies accordingly.
• Manage budgets, optimize bids, and test creative assets and ad formats.
• Track, analyze, and report campaign performance using Google Analytics and Meta reporting tools.
• Present insights and recommendations to improve campaign performance and revenue outcomes.
• Keep up with PPC trends, tools, and digital advertising best practices.
• Collaborate with content and social media teams to maintain consistent paid and organic messaging.

Qualifications

• 1.5–5 years of experience managing PPC campaigns, including Google Ads and Meta/Facebook Ads Manager.
• Proficiency with Google Analytics, keyword research tools, and performance tracking dashboards.
• Strong analytical and numerical skills.
• Understanding of SEO fundamentals and how they complement PPC.
• A self-starter mindset and an interest in hospitality and digital marketing.
• Excellent communication skills for working with clients and internal teams.

Why Join Internet Moguls

• Work with leading luxury hotels in India and internationally.
• Gain hands-on exposure to AI tools and performance marketing strategies.