Website Manager (CRO / E-commerce) - Pune

About the Role

We are seeking a skilled Website Manager to lead the performance and optimization of our e-commerce websites across multiple regions. This role is crucial for localizing website content, product pages, pricing, promotions, and customer journeys to maximize conversion.

Key Responsibilities:

• Monitor website performance and customer behavior using tools like GA4, Hotjar, and Microsoft Clarity.
• Plan and execute A/B tests to improve landing pages, product pages, cart, and checkout conversion rates.
• Optimize UX/UI, reduce cart abandonment, and enhance overall website conversion.
• Manage regional merchandising, ensure inventory visibility, and oversee seasonal launches.
• Track website sales KPIs and provide actionable performance insights.
• Collaborate with Marketing, Design, Product, Development, and Supply Chain teams to deliver seamless digital experiences.
• Ensure website compliance with regional norms and certifications.

Ideal Candidate Profile

We are looking for a candidate with a strong profile in E-commerce Website Management, specifically with expertise in Conversion Rate Optimization (CRO) and digital analytics.

Mandatory Experience

• Minimum of 3 years in E-commerce, Website Management, CRO, or Digital Analytics, with end-to-end ownership of website conversion and online revenue.
• Hands-on CRO experience, including:
  • Monitoring visitor behavior, traffic, and conversion rates, and systematically improving them.
  • Planning and running A/B tests on landing pages, product pages, cart, and checkout.
  • Reducing cart abandonment.
• Proven experience in localizing website content, product pages, pricing, promotions, and customer journeys across different markets.
• Experience with regional merchandising, inventory visibility, and seasonal launches.

Mandatory Technical Skills

• Hands-on experience with a major e-commerce platform such as Shopify Plus, Magento, or Salesforce Commerce Cloud.
• Strong knowledge of GA4, Google Tag Manager, Hotjar, Microsoft Clarity, and A/B testing tools.

Mandatory Skills

• Strong ability in UX/UI optimization.
• Proficiency in tracking website sales KPIs and deriving actionable insights.
• Excellent collaboration skills to work effectively with Marketing, Design, Product, Development, and Supply Chain teams.

Mandatory Education

• A Bachelor's degree in Marketing, Business, E-commerce, or a related field.

Preferred Qualifications

• Experience with international SEO, website localization, and cross-border e-commerce.

Additional Information

• Location: NIBM, Pune
• This is a new hire position.
• The role will lead website performance optimization and international market expansion initiatives.
• A strong focus on data-driven optimization and continuous improvement of website conversions is expected.